Hotel Sales & Marketing Manager (Accommodation)

Hotel Sales & Marketing Manager

Salary: €50-60k

Location: Kildare

Duties & Responsibilities:

• Develop and implement comprehensive sales and marketing strategies to achieve business goals, maximize revenue, and drive market share.
• Identify new business opportunities by analyzing market trends, competitor activities, and customer insights.
• Build and maintain strong relationships with key corporate clients, travel agencies, event planners, and other stakeholders to generate new business.
• Oversee the development and execution of seasonal and promotional offers.
• Manage and execute integrated marketing campaigns across various channels (digital, print, social media, and offline) to drive brand awareness and increase bookings.
• Work with design teams to create promotional materials, including brochures, flyers, advertisements, and online content.
• Analyze the effectiveness of campaigns and provide feedback for continuous improvement.
• Collaborate with the Revenue Manager to develop and execute pricing strategies that maximize occupancy and profitability.
• Monitor booking patterns, trends, and the performance of the sales and marketing plan.
• Provide regular reports and updates to senior management on sales performance, campaign results, and market insights.
• Oversee the hotel’s digital presence across various social media platforms, the hotel website, and online travel agencies (OTAs).
• Ensure consistent messaging across all online platforms, including SEO/SEM strategies to increase online visibility and drive traffic.
• Manage online reputation and respond to guest reviews on platforms like TripAdvisor, Google, and social media.
• Promote and coordinate meetings, conferences, and group bookings to maximize hotel space usage and revenue.
• Develop partnerships with local businesses, tourism boards, and event organizers to increase the hotel’s visibility.
• Prepare and manage the sales and marketing budget, ensuring cost-effective and efficient use of resources.
• Track spending against budget and adjust strategies as needed to stay within financial guidelines.
• Lead and inspire a team of sales and marketing professionals, providing guidance, support, and motivation.
• Collaborate with other departments, including Front Office, Operations, and F&B, to ensure alignment with hotel goals and guest satisfaction.
• Conduct regular training and workshops for the sales team on effective sales techniques and marketing trends.

Candidate:

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or related field (preferred).
• Minimum of 3-5 years of experience in a hotel sales and marketing role, with a proven track record of driving revenue growth.
• In-depth knowledge of the hospitality industry, competitive market trends, and online travel platforms.
• Strong understanding of digital marketing tools, social media strategies, and SEO/SEM practices.
• Experience in event coordination, public relations, and content creation.
• Excellent written and verbal communication skills.
• Strong leadership and interpersonal skills, with the ability to build relationships and influence decision-making.
• Highly organized, detail-oriented, and capable of managing multiple tasks simultaneously.
• Analytical mindset with the ability to interpret data and adjust strategies based on insights.
• Proficient in Microsoft Office Suite, CRM software, and marketing platforms (Google Analytics, Mailchimp, etc.).
• Knowledge of hotel management systems (PMS) and booking engines is a plus.

BURAMB22